Unspun is a premium UK CBD brand founded by Gemma and Joe Wilde. Expert-led education, quality ingredients, and making CBD simple.
Press enquiries: joe@beunspun.co.uk
Key facts
Founded
Gemma & Joe Wilde
Based
Staffordshire, UK
Products
CBD Oil, Gummies, Chocolate
Quality
Vegan, lab tested, <0.2% THC
Expert
Ruby Deevoy, CBD journalist
Design
From the founders
“Buying CBD can feel overwhelming. When we started Unspun, we listened to what people were actually struggling with — confusing labels, inconsistent quality, not knowing where to start. So we built the experience around that: straightforward products, clear information, and a team that actually picks up the phone.”Gemma Wilde, Co-Founder
“We spent seven years in California where CBD was part of everyday life, and when we came home the UK market felt years behind — low quality, confusing products, no one you could trust. We brought on Ruby Deevoy as our columnist because we believe people deserve better information, not just better products.”Joe Wilde, Co-Founder
Media enquiries
For press, interviews, samples, and high-resolution imagery.
joe@beunspun.co.ukBrand assets, logos, and product photography available on request.
Ruby Deevoy — Expert columnist
Ruby Deevoy is an award-winning CBD and cannabis journalist whose work appears in The Independent, The Times, and New Scientist. She was the UK’s first CBD columnist for Top Santé magazine and is a regular speaker at Cannabis Europa. Ruby writes exclusively for Unspun, bringing independent expertise to every article.
Selected coverage
Evening Standard
Named UK’s Top CBD Oil
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Staffs Living
Staffordshire Couple Launch New CBD Chocolate Bar After Move Back From San Francisco
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The Dieline
Unveiling Harmony With NotOnSunday’s Packaging Design for Unspun
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Creative Boom
A Calm, Considered Approach to CBD Branding
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Brand Identity
The Edit — Five Projects Including Unspun by NotOnSunday
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World Brand Design
NotOnSunday Brings Unspun’s Brand and Packaging to Life
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