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Our story

We were living in California when everything got a bit much. New baby, demanding careers, not enough hours. A friend suggested CBD, and honestly, we didn't expect much. But it helped us find a bit of balance, and over time it became part of how we looked after ourselves.

When we moved back to Staffordshire, we went looking for the same quality we'd come to rely on. What we found was confusing. Vague labels, unclear dosing, and brands that didn't feel like they were being straight with you.

So we made our own. Unspun is a small, carefully made range of CBD oils, gummies, and chocolate. The kind of thing you’d recommend to someone you care about.

Gemma & Joe

Gemma and Joe Wilde, founders of Unspun
★★★★★ 4.87 average rating
Third-party lab tested
Featured in The Evening Standard
Made in Staffordshire
Ruby Deevoy, CBD journalist and Unspun contributor

Our CBD expert

Ruby Deevoy

Ruby is the UK's only dedicated CBD and cannabis columnist. She writes for The Independent, Top Santé, and The Telegraph, and she's been covering this space for years.

She contributes regularly to Unspun, helping us cut through the noise with honest, well-researched content. If you've read our blog, you've probably read her work.

Read Ruby's articles →

What makes us different

Education first

60+ articles, a dedicated CBD journalist, and we'll never sell you something you don't understand.

5 products, not 500

We keep things simple. Fewer products, more care in each one.

Quality you can trace

Organically grown, EU certified. Every batch independently tested and published.

People come back

We focus more on keeping our customers than finding new ones. The experience matters as much as the product.