Gemma Wilde co-founded Unspun with her husband Joe in 2022, bringing her deep expertise and passion for user experience to the heart of the business. Previously, Gemma headed up a top UX team, establishing US operations in San Francisco and collaborating with global brands like Amazon and Google.
From day one at Unspun, Gemma focused on thorough user research. She discovered customers consistently felt confused and overwhelmed by CBD. Driven to simplify this experience, Gemma ensured every aspect of Unspun, from product packaging to the digital journey, was designed to ensure clarity, ease, and simplicity. Unspun’s high rate of returning customers suggests her thoughtful approach is working.
Gemma shares Joe's passion for motorsport - important when they're getting up at 4am to watch the Grand Prix together. Although Gemma has been a self-described city girl for most of her life, she's happily adapted to the countryside. Most mornings, you can find her trail running around the Peak District or the local reservoir. Gemma credits CBD as an integral part of her journey, helping her find balance, calm, and the space to become the best version of herself.
